How to make sure your e-commerce survives the Buen Fin?
The Buen Fin is one of the most important commercial events in Mexico. Each year in November, thousands of suppliers and stores participate and promote offers, discounts, and promotions on their products. In 2025, the event will take place from November 14th to 17th.
Now more than ever, e-commerce has an important presence in the total sales made on this date. According to El Economista, e-commerce contributed 25% of Buen Fin sales in the year 2024, which is why it is crucial to have a functional platform for your sales.
However, many times during this event and other days with great sales flux, web platforms get oversaturated and crash or become slower, which causes money losses.
These crashes often have a high cost for online stores. In 2019, Costco lost approximately 11 million dollars after its online store crashed for about 16 hours during Thanksgiving. This is why it is essential to ensure that your e-commerce site will not crash and that it provides a positive experience for the consumer. But, is your e-commerce ready for Buen Fin?
Performance testing for better sales
When apps or websites depend on platforms for sales, it is crucial to conduct performance testing. These tests are used to help enterprises test how these systems would react to a great user load, like it would be during Buen Fin weekend.
Performance tests ensure that the software meets market demands and delivers a superior user experience for clients.
Why is it crucial to carry out performance testing for your e-commerce?
To begin with, conducting performance testing helps guarantee that the user remains on the site or app. Today, more than ever, speed is a priority for maintaining a user engaged with their purchase.
According to the “Page Speed Report” by Unbounce, almost 70% of consumers admit that loading site speed impacts their interest in buying from an e-commerce site. In addition,
45.4% of users established that it is less likely that they will purchase if the page takes more time than expected to load.
Therefore, if platforms fail, the consumer will probably leave the site and make their purchase elsewhere, which, in consequence, would affect the stores’ Buen Fin income.
By conducting performance testing, you can guarantee faster response times for users, and therefore, can make their purchase without obstacles.
In the same way, performance tests assure that the e-commerce is stable and does not crash during this critical time. According to a study made by The Ponemon in 2016,
the cost of downtime is approximately $8,850 per minute down in an average day.
Additionally, conducting performance tests makes it possible to validate the software’s trustworthiness in different environments and also provides scalability for platforms. This way, e-commerce can adapt easily to peak sales events and future necessities.
If the platform is stable, trustworthy, and users are satisfied with making their purchases, enterprises maintain their desired levels of service. Otherwise, the brand’s reputation could be damaged. According to Queue IT, 46% of buyers stop shopping in a store if the page crashes during Black Friday.
What is the next step?
If you want to guarantee a good user experience, protect your brand, and make a large number of sales online during Buen Fin, contact Getecsa to learn more about performance testing.
Through our advice, we guide your business to find the tools better suited for your platform. Whether they be open source or paid, including NeoLoad, LoadRunner, JMeter, alongside others. In Getecsa, we have more than 12 years of experience working with NeoLoad, and we are the only ones certified in all of Latin America to provide training.
Nowadays, we work with enterprise leaders in retail, as well as airlines that use our performance testing services. Some of them are: The Home Depot, Liverpool, Del Sol, and Viva Aerobus. We have conducted tests up to 100,000 concurrent users on an international level.
Contact us to receive more information about performance testing and a free consultancy session.
por Isabel González Centeno, June 2nd, 2025.
References
Atlassian. Calculating the cost of downtime. https://www.atlassian.com/incident-management/kpis/cost-of-downtime
González, L. (2024). E-commerce ya aporta 25% de las ventas del Buen Fin. El Economista. https://www.eleconomista.com.mx/empresas/e-commerce-aporta-25-ventas-buen-20241118-734781.html
Queue-it. Break holiday sales records without breaking your site. https://queue-it.com/avoid-ecommerce-website-crash/
Thorbecke, C. (2019). Experts estimate Costco’s website crash on Thanksgiving could reach $11M in losses. ABC News. https://abcnews.go.com/Business/experts-estimate-costcos-website-crash-thanksgiving-couldve-cost/story?id=67386023
Unbounce. The Page Speed Report. https://unbounce.com/page-speed-report/
