Nearshoring: How Internet Brands expanded its team in Latin America with Getecsa
Internet Brands is a web developer enterprise that makes web solutions for consumers and enterprises. With more than 250 million monthly users, it has pages of various sectors, including WebMD, Avvo, CarsDirect, among others.
In search of Latin American talent
Since the COVID-19 pandemic and the challenges that came with it, in 2021, Internet Brands found a strategy to reduce costs and strengthen its IT team: nearshoring in LATAM.
Nearshoring refers to the business strategy of relocating operations to nearby countries for cost and process optimization. In contrast to offshoring, nearshoring is based on personnel that work in the same time zone, which simplifies communication between teams.
Challenges Internet Brands Faced
Internet Brands wanted to expand its IT team quickly, but faced the challenge of assuring specialized talent without inflating costs. Additionally, they needed a team that understood their culture and that could adapt seamlessly to their projects. Hiring only in the United States limited their labor market, due to budget, schedule, and capacity limitations.
The client reached Getecsa with the need to grow their global talent, because having these services in Latin America increased their pool of possible employees and talent, and also helped them reduce costs.
Getecsa’s Solution
Getecsa’s team offered a Staff Augmentation focus, which covered all bases: technical precise profiles, a fast hiring process, and bilingual talent in the same time zone.
This project was possible because Getecsa had the full capacity, from legal to operational, to hire personnel of a high technical level in Mexico and offer these services to American enterprises.
This was possible thanks to the valuable proposal that Getecsa offered its employees with different types of benefits. This service, which was created to meet international market demands, included compensation packages and benefits aligned and built alongside the client.
Our Process
Getecsa managed the complete candidate selection process for Internet Brands. From the skill identification, to talent incorporation and delivery of work tools and licenses,each step was planned to guarantee that new team members not only met the technical requirements but also fit the culture of Internet Brands.
The expectation was to make a good technical profiling of soft skills and psychometric evaluations. Once the candidate was considered suitable for the project, it was sent to the client, who interviewed and evaluated them based on the comments sent by Getecsa. This not only accelerated hiring times but also provided the tranquility of having a highly certified and adapted team.
Inicialmente, fue un reto adaptarse a comprender los perfiles que necesitaban según los requerimientos de cada país. Pero al trabajar de la mano con el equipo de Recursos Humanos de Internet Brands, Getecsa pudo conseguir los perfiles adecuados para el equipo esperado.
Initially, it was a challenge to understand the profiles the client was looking for according to the requirements of each country. However, working alongside the Human Resources team of Internet Brands, Getecsa was able to obtain adequate profiles for the desired team.
“The work and communication with Getecsa have been excellent, especially in the speed of hiring and the quality of employees.”– Delivery Manager
Reducing costs and acquiring bilingual IT talent with Getecsa
For Internet Brands, this meant relocating part of their IT team to Latin America, a new focus that allowed them to construct a quality bilingual team without the expenses and challenges of managing a remote team in faraway continents. This not only benefits the enterprise but also the receiving country, which gains development and job opportunities.
Thanks to their alliance with Getecsa, Internet Brands was able to consolidate a nearshoring model in LATAM, with good compensation packages and work satisfaction, which provides stability and low rotation. This nearshoring model allowed them to expand their team in a sustainable way, in tune with the company values and taking advantage of the local talent in the region.
The story behind this collaboration reveals how nearshoring is becoming an intelligent solution for global enterprises.
Are you interested in nearshoring for your company?
Book a free consultation with our experts and find out how nearshoring in IT can help you strategically expand your team in LATAM, with a qualified and experienced team in your time zone.
Published:
September 12, 2025
Category:
Staff Augmentation
Client:
Internet Brands